PICA Health Partner With Us

Reach China's grassroots doctors — with data you can audit.

We deliver medical education to 2.9 million primary-care physicians across all 31 Chinese provinces — and give you direct access to the engagement data.
2.9Mphysicians
450Kinstitutions
31provinces
1B+residents reached
An elderly resident talks with a physician during a free clinic day at a community health centre
Free clinic day at a community health centre

Trusted by global health institutions

UNFPABayer FoundationRoche

China's healthcare is shifting to the grassroots — the hardest layer to reach.

01

Where the volume already is

Primary-care institutions handle 1.34 billion visits a year — 34.9% of all outpatient volume in China. Secondary hospitals handle 2.06 billion (53.6%); tertiary hospitals just 440 million (11.5%).

02

Where policy is pushing

Tiered diagnosis and treatment (分级诊疗) is national policy. Government projections place up to 80% of future healthcare growth at the primary-care level.

03

Why it is hard to reach

China has roughly 700,000 primary-care institutions spread across 2,840 counties. They are small, numerous and dispersed. Conventional field-force outreach does not scale here — the cost per physician contact is prohibitive.

04

What is missing

Primary-care physicians carry the widest clinical remit with the least support. Demand for standardised clinical knowledge and current guidelines far exceeds supply.

Whoever can reach this layer at scale — and prove it — holds the critical last mile of China's health system.

2.9 million primary-care physicians. 450,000 institutions. All 31 provinces.

The practitioners who see China's patients first — and the hardest layer for any outside organisation to reach on its own.
2.9MRegistered physicians and nurses
450KPrimary-care institutions
31Provinces — full national coverage
1B+Residents served through the network

Depth of reach

80%

Reach is not the same as depth. 80% of our physician network practises in tier-3 cities and below.

  1. Tier 1 & new tier 18%
  2. Tier 211%
  3. Tier 318%
  4. Tier 430%
  5. Tier 532%
80%
90%+of township health centre physicians
88%+of community and township health centres
78%+of public village clinics
Content reaches physicians wherever they already work — not in a separate channel they must remember to visit.

Global institutions already reach China's grassroots through us.

From UN agencies to multinational pharmaceutical companies — see what we have delivered.
UN AgencyUNFPA

UNFPA

Women's health education across the life course, delivered to grassroots physicians.

Coverage [TBD] Pending confirmation | Physicians reached [TBD] Pending confirmation [TBD] key outcome
Read the case study →
Corporate FoundationBayer Foundation

Bayer Foundation

Physician training delivered through our continuing-education system.

Coverage [TBD] Pending confirmation [TBD] key outcome
Read the case study →
Pharmaceutical PartnerRoche

Roche

[TBD] 合作类型确认后撰写,事实包 §2;确认前用 A commercial partnership on medical education.(待用户核实此表述可用)

[TBD] key outcome
Read the case study →

From your content to their clinic — in four steps.

01

Submit

You provide the content and define the target physician profile — by province, institution type or clinical specialty.

02

Review

Our medical team reviews every item for clinical accuracy and local applicability. We are a designated training provider for National Health Commission programmes, and our review process is built to that standard.

03

Deliver

Approved content enters our continuing-education system and AI assistant layer, reaching physicians across all four channels. Our education model runs a full loop: baseline assessment → training → examination → certification.

04

Measure

You receive a partner account to track reach, engagement and certification — and export the data.

This is not a pilot process. We have run it for:

3national-level NHC training programmes over 5 years600+provincial and municipal health commission programmes44.2Mlearning sessions2Bminutes of learning time

This is what reach looks like.

Not a rendering, not a stock photo. Our team works where China's primary care actually happens — village clinics, township health centres, community hospitals.
An elderly resident talks with a physician during a free clinic day at a community health centre
Free clinic day — residents consult physicians one-on-one
Grassroots physicians attending an in-person training session on clinical testing
In-person training for grassroots physicians
Our team visiting a community health service centre in Guilin, Guangxi
On site at a community health centre, Guilin, Guangxi
Empowering primary care, safeguarding public health — it is written into how we work, not just what we publish.

Most partners get a report. You get an account.

Log in and see how your content is performing — down to the county, in real time.
01

Dedicated partner account

A named account for your organisation, scoped to the content you funded. No waiting for a quarterly PDF.

02

Four-level drill-down

Province → city → county → institution. See exactly where engagement is strong and where it is not.

04

Verified certification, not vanity metrics

A physician counts as certified only after completing every course and passing every exam. Opening a page does not count.

05

One-click export

Excel with institutional summary and individual detail — ready to drop into your internal reporting.

Audit note

Why our numbers survive audit

  • Certification is derived from completion and examination records, not page views.

  • Village clinics roll up to their parent township health centre automatically, so institutional counts reflect the real administrative hierarchy.

  • Metrics are aggregated and de-identified. We do not expose individual patient data.

[TBD] 学情报告后台截图(脱敏打码),阻塞项 B7

Transparency is not a promise we make at the end of a programme. It is an account we give you at the start.

Content that appears at the moment of clinical need — not in an inbox.

Conventional deliveryOur AI channel
When
Whenever the physician has spare time
The moment they search a guideline or work through a case
Intent
Low — passive reading
High — a real clinical question in hand
Format
Articles, courses
Knowledge cards, guideline entries, care pathways
Measurement
Views, completion rates
Query context, reading depth, linked behaviour
Replicability
Any platform can do this
Requires AI + a curated knowledge base + physician workflow, together

In production today

  • Guideline Q&A. Retrieval over a curated corpus of clinical guidelines, answering with source-level citations.

  • Documentation assistant. Helps physicians complete forms and reports.

  • Population health assistant. Patient rosters, cohorts, follow-up scheduling and education materials.

  • Document analysis. Upload a document, ask questions against it.

  • Usage analytics. Query hit-rate trends and out-of-corpus question lists — a direct signal of where content is missing, feeding the next round of content planning.

Knowledge base

Behind every answer sits a curated knowledge base with an authoritative, human-reviewed layer of [TBD] 章节数,待确认可披露口径 chapters. Automated monitoring watches authoritative sources for updates; nothing enters production without editorial approval.

What we deliberately do not do

AI-embedded content is limited to disease education, clinical guidelines and care standards. No branded drug recommendations. No product-oriented content. Everything passes academic review first.

Three more ways to work with us.

Sourcing & Supply Chain Partnership

Backed by a strategic partnership with JD Health since 2021 and working relationships with 100+ upstream device, diagnostics and pharmaceutical companies, we support sourcing and distribution links for overseas partners — whether you are sourcing medical devices, consumables or consumer health products from China, or bringing a brand into China's primary-care channel. [TBD] 可披露的品类与履约能力口径

Regulatory registration in the destination market remains the importer's responsibility.

An open AI marketplace

Our in-platform marketplace spans five categories: medical AI models, AI agents, TCM diagnostic hardware, health devices and pharmaceuticals. We do not grant exclusivity to any single partner — vertical AI integration slots are open by design.

Credentials that matter to your compliance team.

Licences and certifications

CredentialNote
Internet Hospital LicenceOperating licence for online medical services
Medical Institution Practice Licence
Medical Device Distribution Licence (Class III)Highest risk class under Chinese regulation
Pharmaceutical Distribution Licence
ISO 9001Quality management system
Information Security Management System Certification
MLPS FilingChina's Multi-Level Protection Scheme for information systems

Institutional endorsement

We are a designated training provider for National Health Commission education programmes. Certificates in traditional Chinese medicine techniques, rehabilitation and health management are issued jointly with:

  • China Academy of Chinese Medical Sciences

  • Institute of Basic Theory for Chinese Medicine

  • World Federation of Acupuncture-Moxibustion Societies (exchange centre)

Data governance

  • Partner dashboards show aggregated, de-identified engagement metrics only.

  • Raw clinical and patient data never leaves our domestic environment.

  • Content published through our AI layer is limited to disease education, clinical guidelines and treatment standards. We do not carry brand-directed product messaging.

Track record

Operating since 2016. Partners include AstraZeneca, Roche, JD Health and [TBD] 其余可披露的合作方名单,需用户确认哪些可列

Tell us what you want to achieve in China.

We reply within two business days.